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When Landscape Design Belies Your Charleston Brand

October 17, 2015Lowcountry Vistas Charleston Landscape Design BlogBy Seth Mason
Charleston Residential Landscape Design - Bad Coastal Landscape Design

 

This is an image of the front of a new apartment complex on James Island. Located just 3 miles from the sands of Folly, the complex’s primary selling point is its proximity to the beach. The property’s location is so important to its brand, in fact, that the complex has adopted the slogan “closest to the beach”. Its billboards depict a girl doing yoga on the beach, and the promotional signs surrounding the property are in the shape of surfboards.

Ironically, the plants decorating the entrance to the complex have nothing to do with the Lowcountry. The landscaping schema belies the complex’s “closest to the beach” brand.

Instead of using plants typically found on or near the beach like the ones used in the Lowcountry landscape design schema of the car wash down the road, the landscaper who designed the complex’s schema used plants that could be found nearly anywhere in South Carolina: loropetalums, laurels, red maples, etc. If the surfboard-shaped sign weren’t present, you could easily mistake this complex for one in the Midlands, far from the ocean.

Brick-and-mortar businesses should consider how landscape design affects their brand. Unfortunately, this apartment complex didn’t.

 

Seth Mason, Charleston SC

bad landscape designCharleston landscape designcharleston residential landscape designlandscape brandingLowcountry landscape design
About the author

Seth Mason

Hi, I’m Seth Mason, James Island native and owner and sole employee of Lowcountry Vistas Charleston Landscape Design and Installation. From the time I was 9 years old, I took pride in caring for my mother’s yard on the Island. The son of an artist and a lover of nature, making my mom’s yard look good became of a passion of mine at a young age. Years later, after having earned my M.B.A. during the 2008 Financial Crisis, I took part-time landscaping work to get by. In time, I came to realize that landscape design and installation was my calling: It combines my love of sculpting Charleston natural beauty, business acumen, and fresh air and sun. After earning my landscaping chops working alongside a fellow devotee to Charleston horticulture, I went on my own and started Lowcountry Vistas in 2015. Lowcountry Vistas is more than just a job to me. It’s a dream. I love improving peoples’ properties through my landscape design plans and landscape installations. Make sure to take advantage of my free consultation limited-time offer to learn more about what I can do for you!

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